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Achieve long-lasting, shimmering hair color with Dark \u0026amp; Lovely Fade Resist — the gold standard in gorgeous hair color. Everyone’s favorite permanent hair dye just got even better with our new Moisture Seal Technology. Fade Resist locks in brilliant shine while helping to protect hair against breakage. intense moisture means silky, luxurious permanent hair color that lasts up to 8 weeks. Show your hair you care while you color — your fade resistant ‘do will thank you!\u003cbr\u003eOUR BEST CARE – NEW Nourishing Care Conditioner infused with Argan Oil \u0026amp; Vitamin E. Helps protect from dryness – For All hair Types\u003cbr\u003eOUR BEST COLOR – Largest shade palette offering for women of color. Diverse palette to complement a range of skin tone\u003cbr\u003eOUR BEST APPLICATION - No Drip Jelly Smooth Formula\u003cbr\u003eOUR BEST RESULTS – Up to 100% Gray Coverage. Locks in brillian shine to illuminate color. 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Achieve long-lasting, shimmering hair color with Dark \u0026amp; Lovely Fade Resist — the gold standard in gorgeous hair color. Everyone’s favorite permanent hair dye just got even better with our new Moisture Seal Technology. Fade Resist locks in brilliant shine while helping to protect hair against breakage. intense moisture means silky, luxurious permanent hair color that lasts up to 8 weeks. Show your hair you care while you color — your fade resistant ‘do will thank you!\u003cbr\u003eOUR BEST CARE – NEW Nourishing Care Conditioner infused with Argan Oil \u0026amp; Vitamin E. Helps protect from dryness – For All hair Types\u003cbr\u003eOUR BEST COLOR – Largest shade palette offering for women of color. Diverse palette to complement a range of skin tone\u003cbr\u003eOUR BEST APPLICATION - No Drip Jelly Smooth Formula\u003cbr\u003eOUR BEST RESULTS – Up to 100% Gray Coverage. Locks in brillian shine to illuminate color. 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Locks in brillian shine to illuminate color. 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